Sans Normal Ohgom 2 is a bold, normal width, monoline, upright, short x-height font visually similar to 'SAA Series D' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, confident, approachable, retro, display impact, friendly branding, retro modern, high legibility, rounded, soft corners, high contrast counters, compact, sturdy.
A heavy, rounded sans with monoline strokes and compact proportions. Curves are generous and smooth, while terminals read as cleanly cut with softened edges rather than sharp points. The uppercase is broad and sturdy with simplified geometry (round O/C shapes, straightforward E/F arms), and the lowercase maintains a short x-height with relatively large bowls and open counters for clarity at display sizes. Overall spacing feels even and slightly tight, giving words a dense, punchy silhouette.
This font is best suited to headlines, posters, packaging, and brand marks where a warm, high-impact sans is needed. It also works well for signage and short UI or editorial callouts where strong letterforms and quick recognition matter more than long-form reading comfort.
The overall tone is friendly and upbeat, with a slightly retro, sign-like presence. Its rounded forms and thick strokes make it feel approachable and confident rather than technical or austere, lending a cheerful, informal voice to headlines and short statements.
The design appears intended to deliver a bold, friendly sans voice with rounded geometry and compact rhythm, optimizing for strong presence and easy recognition in display contexts.
The design emphasizes bold silhouettes and smooth curves, which makes it read strongly in large sizes but can feel visually dense in longer passages. Numerals appear robust and highly legible, matching the same rounded, weighty rhythm as the letters.