Sans Normal Ipmah 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Shape' by Brink, 'Muller' by Fontfabric, 'Remoto' by JAM Type Design, 'Uniform Italic' by Miller Type Foundry, 'Technica' by Monotype, and 'Qualion Round' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, stickers, playful, friendly, chunky, casual, bouncy, fun display, friendly branding, youth appeal, high impact, rounded, soft, bulbous, informal, cartoonish.
A heavy, rounded sans with inflated, blobby strokes and smoothly eased corners throughout. Letters show a noticeable forward slant and a soft, hand-drawn rhythm rather than rigid geometry. Counters are generally small and rounded, apertures tend to be more closed, and terminals are fully softened, giving a cohesive, pillow-like silhouette. Proportions lean broad with generous overall width and compact internal spaces, producing dense, high-impact word shapes.
Best suited for short, high-impact text such as headlines, posters, signage, and product packaging where a friendly, bold voice is desired. It also fits children’s materials, playful branding, and social graphics. For longer passages, it will generally perform better at larger sizes where the tight counters and dense texture remain clear.
The tone is upbeat and approachable, with a goofy, kid-friendly warmth. Its soft heft and bouncy slant read as informal and humorous, closer to comic or candy packaging than to corporate neutrality. Overall it feels energetic and welcoming, designed to signal fun first.
The design appears intended to deliver maximum visual friendliness and punch through rounded, inflated forms and a jaunty slant. It prioritizes personality and immediacy over fine detail, aiming for a soft, comedic display presence.
The italicized stance and rounded joins create a lively flow across lines, while the small counters can make interior details merge at smaller sizes. Numerals and lowercase share the same softened, chunky construction, keeping texture consistent in mixed-content settings.