Sans Superellipse Gumem 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Zwo' and 'FF Zwo Correspondence' by FontFont, 'Camingo Dos Office' and 'CamingoDos' by Jan Fromm, 'JAF Facit' by Just Another Foundry, and 'Cachet' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, ui labels, posters, signage, confident, modern, friendly, straightforward, utilitarian, clarity, impact, neutrality, consistency, efficiency, geometric, rounded corners, blunt terminals, compact, sturdy.
The design is built from compact, rounded-rectangle forms with smooth curves and sturdy, uniform strokes. Terminals are generally blunt and squared-off, while counters and bowls skew toward squarish rounds, creating a crisp, superelliptical rhythm. Proportions are efficient and dense, with generous stroke weight and minimal modulation, producing a strong, even texture in text. Curves (C, G, O, S) stay controlled and geometric, and diagonals (A, V, W, X) feel stable and engineered.
Well suited for branding systems that want a modern, approachable tone; product UI headings; app and web hero text; and short-to-medium length marketing copy where a strong, clean texture is desirable. It should also perform well in signage, packaging, posters, and editorial display settings where bold, geometric clarity is needed. For extended body text, it’s likely most comfortable at moderate sizes with adequate spacing due to its dense, compact forms.
This typeface feels direct and confident, with a friendly, contemporary voice. Its rounded geometry softens the tone, giving it an approachable, everyday practicality rather than a formal or literary mood. Overall it reads as clean, modern, and slightly playful without becoming whimsical.
The letterforms appear intended to deliver a clear, modern sans voice with high visual solidity. The consistent stroke behavior and superelliptical construction suggest a goal of dependable readability and strong presence, especially at larger sizes. The overall system prioritizes clean geometry and uniformity for a tidy, contemporary typographic color.
The lowercase shows a single-storey a and g, reinforcing the contemporary, simplified construction. Numerals are sturdy and highly legible with rounded, geometric silhouettes that match the letterforms closely.