Sans Normal Orleg 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Zin Sans' by CarnokyType, 'Allotrope' by Kostic, 'Helvetica Now' by Monotype, 'Robusta' by Tilde, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, retro, bold, impact, approachability, display clarity, brand voice, rounded, soft corners, compact, cartoonish, bouncy.
A heavy, rounded sans with blocky silhouettes and softened corners that keep the tone approachable rather than rigid. Curves are broad and smooth, with generally even stroke weight and minimal modulation. Counters are relatively tight for the weight, and the joins and terminals tend to be blunt and squared-off, producing a sturdy, compact rhythm. The lowercase shows simple, single-storey forms where applicable, and the numerals are wide, weighty, and highly legible at display sizes.
Best suited for attention-grabbing headlines, posters, and signage where a bold, friendly voice is needed. It also fits branding and packaging that benefit from a rounded, approachable tone, as well as short UI or label text where emphasis and quick recognition matter more than long-reading comfort.
The overall feel is upbeat and approachable, with a slightly retro, poster-like energy. Its chunky shapes and rounded geometry read as friendly and informal, lending a sense of warmth and humor without becoming chaotic.
The design appears intended to deliver maximum visual presence with a warm, inviting character, using rounded geometry and compact proportions to stay readable and cohesive in bold display settings.
At larger sizes the dense color and tight internal spaces create strong impact, while smaller settings may feel compact due to the heavy weight and reduced counters. The forms stay consistent and geometric, giving headings a steady, confident presence.