Sans Normal Jimov 5 is a bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, modern, editorial, assertive, sporty, impact, clarity, modernity, headline focus, brand presence, geometric, crisp, chunky, monolinear, high-impact.
A heavy, geometric sans with broad proportions and emphatic, simplified construction. Strokes are crisp with clean terminals and minimal modulation, producing strong silhouettes and a steady rhythm in text. Counters are mostly open and rounded (notably in O, o, e), while joins and diagonals remain sharp and stable, giving the design a compact, muscular presence. The lowercase is straightforward and legible, with single-story forms where expected and generous, sturdy stems that hold up well at display sizes.
This typeface is well suited to display applications such as headlines, posters, logotypes, packaging, and bold wayfinding where strong presence and quick recognition are priorities. It can work for short blocks of text in large sizes, but its dense weight and wide fit are best leveraged for titles, calls to action, and prominent UI or marketing copy.
The font communicates a bold, no-nonsense tone with a contemporary, utilitarian edge. Its wide stance and dense color feel energetic and confident, leaning toward headlines and branding that want to project strength and clarity rather than delicacy.
The design appears intended to deliver maximum impact through broad, geometric forms and a solid typographic color. It prioritizes clarity, punch, and modern simplicity, aiming for a versatile display sans that remains readable while feeling emphatic and contemporary.
Round characters (C, G, O, Q) read as smooth and geometric, contrasted by angular letters (K, V, W, X, Y) that emphasize sharp diagonals. Numerals appear sturdy and headline-friendly, with simple, easily recognized shapes designed for quick scanning.