Sans Normal Jimov 3 is a bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, modern, lively, friendly, punchy, impact, approachability, clarity, contemporary tone, rounded, soft corners, open forms, bouncy, clean.
This typeface presents sturdy, simplified letterforms with pronounced stroke contrast and broad, spacious proportions. Curves are generously rounded and terminals tend to feel softly finished rather than sharp, giving the shapes a smooth, contemporary rhythm. Counters are generally open and clear, while verticals read strong and steady; diagonals and joins are clean and uncluttered. The overall texture is bold and even at display sizes, with a slightly playful modulation that keeps the forms from feeling purely geometric.
It is well-suited to headlines, posters, and large-format messaging where strong silhouettes and open counters help maintain clarity. The friendly rounded structure also makes it a good fit for branding, packaging, and signage that needs to feel contemporary and approachable while still carrying visual weight.
The tone is confident and modern, with a friendly, energetic presence. Its rounded shaping and buoyant proportions make it feel approachable and upbeat, while the strong silhouettes keep it assertive and attention-grabbing.
The design appears intended to deliver a bold, contemporary voice that balances clarity with warmth. By combining wide proportions, open spacing, and rounded forms with noticeable contrast, it aims to stand out in display settings without sacrificing legibility.
Uppercase forms appear more monumental and stable, while lowercase shapes introduce a softer, more conversational feel through rounder bowls and more animated curves. Numerals match the weight and curvature, producing a cohesive, headline-ready set with clear figure shapes.