Sans Normal Jiriv 2 is a bold, very wide, high contrast, upright, normal x-height font visually similar to 'Rotulo' by Huy!Fonts and 'Indecise' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, industrial, modern, utilitarian, sporty, impact, clarity, modernity, strength, blocky, geometric, compact, crisp, sturdy.
A heavy, wide sans with sharply cut terminals and clean, geometric construction. Curves are broad and smooth but often end in straight, squared-off cuts, giving counters a slightly rectangular feel in letters like C, S, and G. The stroke treatment emphasizes strong horizontals and verticals with tight apertures and compact internal spaces, especially in the lowercase. Overall spacing is firm and even, producing a dense, poster-ready texture in text.
Best suited to headlines and short to medium blocks of display text where a strong, wide presence is desirable. It works well for branding systems, packaging, signage, and promotional materials that need high-impact typography and a confident, modern voice.
The tone is direct and no-nonsense, with a punchy, engineered feel. Its wide stance and hard-cut details convey strength and efficiency, leaning toward contemporary industrial and sports branding energy rather than softness or delicacy.
The design appears intended as a contemporary, high-impact sans for display use, prioritizing bold presence, wide proportions, and clear, simplified letterforms. The hard-cut terminals and compact apertures suggest a goal of visual strength and consistent rhythm at large sizes.
The lowercase shows a single-storey a and g, helping the design feel contemporary and simplified. Numerals are robust and open, with the 0 reading as a clean oval and the 1 presented as a plain vertical form; several figures use long horizontal bases that reinforce the font’s grounded, stable rhythm.