Sans Normal Agbis 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau; 'Applied Sans' by Monotype; 'PF Das Grotesk Pro' by Parachute; 'PG Gothique' by Paulo Goode; 'Hamburg Serial' by SoftMaker; 'TS Hamburg' by TypeShop Collection; and 'Carnova' by Typotheticals (names referenced only for comparison).
Keywords: ui text, editorial, signage, brand systems, presentations, neutral, modern, clean, functional, approachable, legibility, neutrality, versatility, system type, rounded, monoline, open counters, crisp terminals, even rhythm.
A straightforward grotesque-style sans with monoline strokes and clean, open shapes. Curves are broadly rounded and smoothly joined, while straight strokes stay crisp with minimal modulation. Proportions feel balanced and conventional, with an even texture across lines and comfortably open counters that keep forms clear at display and text sizes.
Well-suited to interface copy, dashboards, and product typography where clarity and consistency are important. Its even rhythm also fits editorial body text and straightforward headlines, and it can perform reliably in signage or wayfinding when paired with generous spacing.
The overall tone is neutral and contemporary, prioritizing clarity over personality. It reads as practical and dependable, with a friendly softness from the rounded curves but without overt stylization or playfulness.
The design appears intended as a general-purpose sans for everyday communication: clear, unobtrusive, and adaptable across sizes and contexts. It emphasizes legibility, stable spacing, and familiar forms to integrate easily into broader visual systems.
The numerals are simple and sturdy with clear differentiation, and the overall spacing produces a stable, even color in paragraph settings. Letterforms lean toward familiar, utilitarian construction, supporting consistent rhythm in longer text.