Sans Faceted Ashu 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Outlast' by BoxTube Labs, 'Potomac' by Context, 'Korolev' by Device, 'Gainsborough' by Fenotype, 'Helvetica Now' by Monotype, 'URW Dock Condensed' by URW Type Foundry, and 'Gineso Titling' by insigne (names referenced only for comparison).
Keywords: posters, headlines, sports branding, signage, packaging, industrial, athletic, commanding, retro, mechanical, impact, ruggedness, systematic, octagonal, chamfered, blocky, geometric, condensed caps.
A heavy, block-built sans with faceted, chamfered corners that replace most curves with straight segments. Strokes are consistently thick and largely monolinear, producing compact counters and strong, dark typographic color. Uppercase forms feel tall and squared-off with clipped terminals, while the lowercase follows a simplified, sturdy construction with short ascenders and a workmanlike rhythm. Numerals and letters share the same octagonal logic, creating a uniform, hard-edged texture in both display lines and short text settings.
Best suited to posters, headlines, sports branding, badges, and bold packaging where strong shapes and fast recognition matter. It also works well for signage or wayfinding-inspired graphics, especially when used in short phrases, labels, and numerals-heavy applications.
The overall tone is tough and utilitarian, with a sporty, industrial attitude reminiscent of stenciled signage and scoreboard lettering. Its sharp facets and dense weight read as assertive and no-nonsense, giving headlines an engineered, high-impact presence.
The design appears intended to deliver maximum impact through a compact, faceted construction that stays legible while projecting a rugged, engineered character. By substituting curves with chamfers and keeping stroke weight steady, it aims for a distinctive, industrial display voice that remains systematic across letters and numbers.
Faceting is applied consistently across straight strokes, joins, and bowls, which helps the type maintain a cohesive silhouette at large sizes. Because interior spaces are relatively tight, the face tends to look more solid and punchy as size decreases, while the angular details become a defining feature in larger settings.