Sans Faceted Asdo 3 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Neusa Neu' by Inhouse Type, 'Evanston Tavern' by Kimmy Design, 'MVB Diazo' by MVB, 'Trade Gothic Display' by Monotype, and 'Hockeynight Sans' by XTOPH (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, game titles, industrial, retro, assertive, sporty, poster, high impact, display emphasis, athletic feel, industrial edge, geometric system, angular, blocky, chiseled, beveled, compact.
A heavy, all-caps-forward display sans with crisp, faceted construction. Curves are largely replaced by straight segments and clipped corners, producing a chiseled, polygonal silhouette across bowls and terminals. Strokes stay visually even, with wide internal counters where applicable, and a consistent use of angled cut-ins that create a rugged rhythm. Lowercase forms mirror the same geometric chopping, with a tall, sturdy x-height and compact joins that keep words dense and punchy. Numerals follow the same faceted logic, reading like athletic or stenciled blocks with sharp interior angles.
This face works best for short, high-impact settings such as posters, headlines, title cards, and branded statements where bold shapes carry the message. It also suits sports-themed graphics, event promotions, packaging labels, and game or entertainment titles that benefit from an industrial, faceted aesthetic. For longer text, it’s better used sparingly as an accent due to its dense weight and strong angular texture.
The overall tone is tough and utilitarian, with a confident, no-nonsense presence. Its angular facets evoke machined parts and retro athletic lettering, giving text an energetic, competitive feel while still reading as structured and controlled.
The design appears intended to deliver maximum impact through a compact, angular construction that replaces softness with planar cuts. Its system of clipped corners and straightened curves suggests a deliberate effort to reference retro athletic and industrial sign aesthetics while maintaining a clean, modernized consistency.
The faceting is applied consistently enough to feel like a coherent system rather than random distress, and the strong diagonals create a lively texture in longer lines. The dense black shape and angular notches make it most impactful when given generous tracking and ample line spacing at larger sizes.