Sans Superellipse Kufu 3 is a bold, very wide, low contrast, upright, tall x-height font visually similar to 'Aspire SmallCaps' by Grype and 'Organetto' by Latinotype (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, futuristic, tech, industrial, confident, sporty, impact, modernize, brand voice, display clarity, geometric consistency, rounded corners, extended, squared curves, sturdy, geometric.
A heavy, extended sans with rounded-rectangle construction and consistently softened corners. Curves resolve into superellipse-like bowls rather than true circles, producing broad counters and a stable, engineered rhythm. Strokes are largely uniform, terminals are clean and blunt, and joins stay smooth without sharp calligraphic modulation. The lowercase is compact and highly x-height–driven, while caps keep wide, open interiors; overall spacing feels generous, supporting large-scale clarity.
Best suited to headlines, logos, and short text where width and mass can create presence—such as tech products, automotive or sports identities, posters, and packaging. It can also work for wayfinding or interface labels at larger sizes where its open counters and sturdy geometry stay readable.
The tone reads modern and machine-made—sleek but forceful—evoking contemporary tech, transportation, and performance branding. Its rounded squareness adds friendliness to an otherwise assertive, high-impact voice, balancing approachability with a disciplined, utilitarian feel.
The design appears aimed at delivering a contemporary, engineered display sans: wide proportions for impact, rounded-square forms for a signature silhouette, and uniform stroke behavior for a clean, modern system. It prioritizes bold clarity and a cohesive geometric voice across letters and figures.
Distinctive squared-round details show up throughout: the “O/0” family is more rounded-rectangular than circular, “S” and “2” emphasize smooth, flattened curves, and “G” uses a clear horizontal bar for a technical look. Diacritics aren’t shown; dots on “i/j” are simple and circular, and numerals follow the same wide, rounded geometry for strong consistency.