Sans Normal Riber 9 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Halis Grotesque' and 'Halis Rounded' by Ahmet Altun and 'Brandon Grotesque', 'Brandon Grotesque Office', 'Brandon Text', and 'Brandon Text Office' by HVD Fonts (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, ui labels, friendly, modern, approachable, confident, clean, approachability, clarity, impact, modernity, rounded, geometric, soft corners, compact, sturdy.
A heavy, rounded sans with smooth curves and minimal stroke modulation. Letterforms lean toward geometric construction—circular bowls, open apertures, and broadly uniform stem thickness—tempered by softened joins and subtly eased terminals that keep the texture from feeling rigid. Proportions are compact and sturdy, with generous counters in letters like O, D, and P, and clear differentiation in forms such as a single-storey “a” and a simple, open “g”. Numerals are similarly solid and rounded, designed to read cleanly alongside the letters.
This font suits bold headlines, brand wordmarks, packaging, and promotional graphics where a modern, friendly tone is desirable. It also works well for short UI labels and display copy that needs high impact without looking aggressive.
The overall tone is friendly and contemporary, with a warm, approachable voice that still feels direct and confident. Its rounded geometry suggests clarity and simplicity, giving headlines a welcoming, non-intimidating presence.
The design appears intended to deliver a clean, contemporary sans with softened geometry—prioritizing legibility and a welcoming personality while maintaining a strong visual presence for display use.
In running text at large sizes, the rhythm is even and the spacing appears comfortable, producing a strong, cohesive block of color. The forms remain clear in dense settings, with open interiors and uncomplicated shapes supporting quick recognition.