Sans Normal Arley 30 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Neptune' by Indian Type Foundry and 'Boston' and 'Facundo' by Latinotype (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, friendly, utilitarian, clarity, versatility, modernization, legibility, simplicity, geometric, open apertures, rounded terminals, even rhythm, high legibility.
A clean sans with broadly geometric construction and smooth, continuous curves. Strokes remain even and consistent across rounds and straights, with rounded joins and terminals that keep the texture calm and uniform. Uppercase forms read simple and architectural (notably the circular O and open, balanced C), while the lowercase keeps a straightforward, single-storey a and g and a compact, readable e. Numerals are clear and contemporary, with open counters and uncomplicated shapes that align well with the letterforms.
Well-suited for interface copy, product labeling, wayfinding, and general-purpose editorial layouts where a clean, contemporary sans is needed. It also works effectively for headlines and brand systems that want a simple, dependable typographic voice without overt stylization.
The overall tone is modern and neutral, aiming for clarity rather than personality. Its round forms and open counters add a mild friendliness, while the restrained detailing keeps it professional and unobtrusive.
The design appears intended as a general-purpose, modern sans built around geometric clarity and consistent proportions. It prioritizes straightforward letterforms, even texture, and reliable readability across both short and longer passages.
Spacing and overall rhythm appear even, producing a smooth gray value in paragraph settings. Several shapes lean toward near-circular bowls and wide counters, which helps maintain clarity at display sizes and in short text elements.