Sans Normal Obbak 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Kleader' by Edignwn Type, 'Panton Rust' by Fontfabric, 'Devinyl' by Nootype, 'TT Norms Pro' by TypeType, and 'Betm' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, playful, confident, retro, impact, approachability, display clarity, brand voice, attention, rounded, soft-cornered, sturdy, chunky, compact.
This typeface is a heavy, rounded sans with broad, smooth curves and minimal stroke modulation. Terminals are generally blunt and clean, with softly rounded joins that keep counters open despite the dense weight. Proportions lean compact in the lowercase, with a sturdy x-height and short extenders; round letters (o, e, c) read as near-circular, while diagonals (v, w, x, y) are thick and stable. The uppercase set is wide and blocky, pairing straight-sided forms with generously curved bowls, creating a consistent, highly legible texture at display sizes.
It works best for headlines, logos, packaging, and short, high-impact copy where a strong typographic voice is needed. The bold, rounded construction also suits signage and UI moments like buttons or labels when a friendly, attention-grabbing style is desired.
The overall tone is upbeat and approachable, balancing bold authority with a friendly softness. Its rounded geometry and compact rhythm give it a slightly retro, poster-like energy that feels casual rather than corporate.
The design appears intended to deliver maximum impact with a warm, accessible personality: a display-forward sans that stays legible through open counters and simplified forms while projecting a playful, confident presence.
Distinctive details include a simple, single-storey lowercase "a" and "g" with round bowls, a compact "s" with smooth curves, and numerals that are squat and strongly weighted, staying clear at a glance. The punctuation and dot shapes appear round and substantial, matching the heavy color of the text.