Serif Contrasted Ulpu 2 is a regular weight, very wide, very high contrast, upright, normal x-height font visually similar to 'Ames' Roman' by Greater Albion Typefounders (names referenced only for comparison).
Keywords: headlines, editorial, magazines, fashion, branding, luxury, dramatic, classical, display impact, refined contrast, luxury tone, editorial voice, hairline serifs, vertical stress, crisp, sharp, sculptural.
A high-contrast serif with pronounced thick–thin modulation and crisp, hairline serifs. The letterforms show a vertical-stress, Didone-like construction with clean, sharp terminals and minimal bracketing. Uppercase proportions feel broad and stately, while lowercase forms keep a clear, readable structure with a moderate x-height and elegant, tapered joins. Numerals and punctuation follow the same cut-and-polished rhythm, with smooth curves and refined hairlines that emphasize a sleek, print-oriented finish.
Best suited to headlines, magazine typography, and brand moments where elegance and impact matter—mastheads, section openers, pull quotes, and campaign lockups. It can also work for short subheads or curated packaging text when set with ample size and spacing to preserve the fine hairlines.
The overall tone is sophisticated and assertive, with a polished, runway/editorial character. Its dramatic contrast and razor-fine details convey luxury and formality, while the wide stance adds confidence and a sense of display-level presence.
The design appears intended to deliver a contemporary high-fashion serif voice: bold, refined, and highly contrasted, optimized for striking display typography with a luxurious, classic underpinning.
At larger sizes the thin strokes and serifs create a sparkling texture and strong foreground/background contrast, especially in dense words and headlines. The design favors clean geometry and sharply resolved curves, producing a modernized classic look rather than a soft, calligraphic one.