Serif Contrasted Utmu 12 is a bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, fashion, posters, packaging, editorial, dramatic, luxury, classic, luxury display, editorial impact, classic revival, brand elegance, didone-like, sharp, crisp, sculptural, high-waisted.
A high-contrast serif with prominent vertical stems and extremely fine hairline connections. Serifs are sharp and tapered with a clean, modern cut, and curves show a vertical stress that gives rounds a polished, carved look. Proportions are expansive with generous width and high-waisted counters, producing a bold, stately rhythm; details like the angled terminals and the teardrop-like joins in places add a slightly calligraphic finish without introducing an overall slant.
Best suited to display typography such as magazine heads, fashion and beauty branding, premium packaging, posters, and title treatments where large sizes can showcase the hairlines and sculpted serifs. It can work for short blocks of editorial text when set with ample size and spacing to preserve the delicate strokes.
The tone is glamorous and assertive, combining old-world refinement with a contemporary, high-fashion edge. It feels ceremonial and premium, suited to statements where contrast and sparkle are part of the message.
The design appears intended to deliver a modern, luxe take on classical high-contrast serif letterforms—maximizing drama through width, vertical emphasis, and razor-fine details while maintaining a clean, contemporary finish.
In text, the thin hairlines and tight inner apertures create a strong black–white shimmer and a punchy color on the page, especially at larger sizes. The uppercase reads monumental and display-forward, while the lowercase keeps the same contrast and sharpness, emphasizing a crisp editorial cadence.