Serif Normal Olmaf 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Avance' and 'FF Marselis Slab' by FontFont, 'MIR Next' by Juliasys, 'Siseriff' by Linotype, 'Breve Slab Text' and 'Polyphonic' by Monotype, 'Regan Slab' by The Northern Block, and 'Cabrito Semi' by insigne (names referenced only for comparison).
Keywords: headlines, posters, packaging, editorial, branding, confident, traditional, authoritative, warm, robust, impact, readability, heritage, stability, approachability, bracketed, ball terminals, rounded, compact, sturdy.
A heavy, compact serif with rounded joins, low stroke modulation, and softly bracketed serifs that create a dense, steady texture. Counters are relatively small and the weight distribution is even, giving the face a blocky, dependable color on the page. The lowercase shows sturdy, slightly squared curves with prominent ball/teardrop terminals in places, and the numerals are broad and emphatic with simplified shapes designed for impact.
This font is well suited to headlines, subheads, and short editorial callouts where a strong serif voice is needed. It can also work effectively in branding and packaging contexts that benefit from a classic, sturdy tone and high visual weight.
The overall tone feels confident and traditional, with a friendly warmth coming from the rounded forms and softened serif transitions. Its strong presence reads as authoritative and pragmatic rather than delicate or formal, making it feel grounded and workmanlike.
The design appears intended to deliver a traditional serif impression with maximum impact and legibility at larger sizes, emphasizing solid shapes, softened details, and a consistent rhythm for bold typographic statements.
Spacing appears intentionally tight for a bold text voice, and the thick serifs and compact apertures help maintain visual cohesion at display sizes. The letterforms lean toward straightforward, conventional construction with a slightly softened, approachable finish.