Slab Contrasted Wipa 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Giza' by Font Bureau (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, sports branding, confident, retro, industrial, collegiate, friendly, impact, heritage feel, stability, poster punch, brand presence, chunky, blocky, bracketed, rounded, high-impact.
A heavy, block-forward slab serif with broad proportions and compact internal counters that create a dense texture. Strokes show clear, consistent contrast between thick stems and thinner joins, while the slabs read as strong horizontal terminals with subtle bracketing that softens the edges. Letterforms are upright and sturdy, with rounded curves on bowls and a generally even, authoritative rhythm; numerals match the weight and width, keeping the overall color dark and stable in text.
Best suited to short, high-impact settings such as headlines, poster typography, labels, and bold brand marks where the slabs can do the heavy lifting visually. It also performs well for signage or sports/club-style applications that benefit from a sturdy, emphatic voice.
The tone is bold and unapologetic, with a vintage display flavor reminiscent of old posters and collegiate or athletic marking. Its chunky slabs and wide stance feel dependable and workmanlike, while the slightly rounded shaping keeps it approachable rather than severe.
The design appears intended to deliver maximum presence with a classic slab-serif framework—prioritizing impact, stability, and recognizable letter shapes in display contexts. Its combination of strong slabs and softened bracketing suggests an aim to balance ruggedness with readability.
In longer lines the heavy weight and tight counters emphasize a dark typographic color, making spacing and line length important for maintaining clarity. The strong horizontal elements (slabs and crossbars) create a pronounced baseline-and-capline structure that reads well in large sizes.