Slab Contrasted Wipa 7 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Dean Slab' by Blaze Type and 'Polyphonic' by Monotype (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, signage, confident, retro, robust, industrial, playful, impact, heritage, legibility, warmth, ruggedness, slab-serif, blocky, ink-trap, bracketed, compact counters.
A heavy, block-forward slab serif with broad proportions and strongly asserted slabs. Strokes are mostly straight and geometric, with noticeable rounding at joins and corners that softens the otherwise square construction. Serifs are thick and rectangular with slight bracketing, and several glyphs show small notch-like cut-ins at interior corners that read as subtle ink-trap detailing. Counters are relatively compact for the weight, producing a tight, high-impact texture in text while maintaining clear letter identities.
Best suited to headlines, posters, and short-form copy where impact and character are priorities. It also fits branding and packaging that want a rugged, heritage-coded voice, and signage where bold shapes and strong silhouettes need to read quickly.
The font projects a sturdy, no-nonsense tone with a distinctly vintage, poster-like energy. Its chunky slabs and softened corners evoke workwear labels, old-school athletic graphics, and mid-century display typography, balancing toughness with a friendly, approachable warmth.
The design appears intended to deliver maximum presence with a classic slab-serif voice, combining broad, sturdy letterforms with small corner refinements to keep shapes from clogging at heavy weights. It aims for a retro-industrial display look that remains legible and lively in tight, bold settings.
The rhythm in running text is dense and punchy, with strong horizontal emphasis from the serifs. Numerals follow the same chunky logic, with rounded bowls and sturdy terminals that keep them highly visible at large sizes. The overall feel is more display-oriented than text-oriented due to the weight and compact interior spaces.