Sans Normal Lamiy 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Turis' by Punchform, 'Segment' by Typekiln, and 'Genera' and 'Goldbill' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, modern, dynamic, friendly, high impact, forward motion, modern branding, strong emphasis, friendly boldness, oblique, soft corners, geometric, compact.
This typeface is an oblique, heavy sans with rounded, geometric construction and smooth, low-contrast strokes. Curves are full and circular (notably in O, C, and the bowls of B and P), while terminals are clean and largely squared with softened corners, giving the forms a sturdy, compact feel. Counters are relatively tight for the weight, and joins are robust, producing a dense texture that holds together well at display sizes. The slant is consistent across capitals, lowercase, and numerals, creating a forward-leaning rhythm without introducing calligraphic modulation.
Best suited to large-scale applications where impact and immediacy matter, such as headlines, posters, campaign graphics, and brand marks. The dense weight and steady oblique angle also fit sports and fitness identities, bold packaging, and short UI or in-app promotional banners where a strong, forward-moving emphasis is desired.
The overall tone is energetic and confident, with a sporty, contemporary voice. Its rounded geometry keeps the boldness approachable rather than aggressive, making it feel upbeat and momentum-driven—well suited to attention-grabbing headlines that still read as friendly and accessible.
The design appears intended to deliver maximum presence with a clean, geometric sans voice, pairing a consistent oblique stance with rounded forms to communicate speed and confidence. It prioritizes bold silhouette and uniform texture over delicate detail, aiming for clear, contemporary display typography.
Lowercase forms keep a straightforward, contemporary skeleton with single-storey shapes where expected (a, g), and the dot on i/j reads as a solid, round element that reinforces the geometric theme. Numerals are similarly weighty and compact, matching the letters closely for cohesive typographic color in mixed alphanumeric settings.