Sans Normal Bekum 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: children’s, packaging, posters, social media, headlines, friendly, playful, casual, hand-drawn, approachable, humanized sans, approachability, everyday display, cheerful branding, rounded, monolinear, soft terminals, quirky, informal.
A rounded, monolinear sans with gently uneven rhythm and subtly varying character widths. Strokes stay relatively consistent while terminals often taper or soften, giving forms a slightly hand-rendered feel rather than rigid geometry. Curves are generous and open, counters are roomy, and joins are smooth, with a few intentional quirks in proportions and angles that add personality without sacrificing clarity.
Works well for display and short-to-medium text in contexts that benefit from an approachable voice—children’s materials, casual branding, packaging, posters, and social media graphics. It can also function for UI labels or pull quotes where a friendly tone is desired and a bit of character is welcome.
The overall tone is warm and informal, reading as friendly and lightly playful. Its soft curves and mild irregularities suggest a human touch suited to cheerful, conversational settings rather than strict corporate precision.
Likely designed to provide a clean sans foundation with a humanized, hand-drawn-like charm—prioritizing warmth and readability over strict geometric uniformity. The aim appears to be a versatile, everyday font that feels personable and inviting in a wide range of casual applications.
Uppercase shapes lean simple and open, while lowercase adds more distinctive personality (notably in rounded bowls and varied stem treatments). Numerals follow the same softened, slightly quirky construction, maintaining an easy, approachable texture in lines of text.