Sans Normal Agdon 3 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Informatic' by Fatchair, and 'PF DIN Text' by Parachute (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, ui labels, modern, pragmatic, confident, industrial, utilitarian, space saving, impactful text, functional branding, high density, compact, clean, solid, crisp, closed apertures.
A compact grotesque-style sans with sturdy strokes and minimal modulation. Forms are built from simple geometric curves with flattened terminals and squared-off joins, producing a firm, blocky silhouette. Counters are relatively tight and apertures tend toward closed, especially in letters like e and s, which increases density and makes the texture feel continuous in paragraphs. Uppercase proportions are straightforward and functional, while the lowercase has plain, workmanlike shapes with short extenders and a tidy rhythm.
Well-suited to headlines and short blocks of text where a dense, impactful texture is desirable. Its compact width and sturdy letterforms also work well for signage, packaging callouts, and UI labels where space is limited and a firm visual voice is needed.
The overall tone is straightforward and no-nonsense, with a strong, contemporary presence. Its compact proportions and dense color read as efficient and assertive rather than airy or delicate, lending a slightly industrial, signage-like attitude.
The design appears intended as a modern, space-efficient sans that emphasizes solidity and consistency over expressive detailing. It aims to deliver a strong typographic color and clear, uniform rhythm for practical display and interface applications.
Round letters such as O/C/G maintain a controlled, slightly condensed oval, keeping horizontal space economical. The numerals follow the same sturdy construction with simple curves and minimal ornamentation, matching the text color closely for consistent mixed-content settings.