Sans Normal Dogim 14 is a light, wide, monoline, upright, normal x-height font.
Keywords: ui text, wayfinding, editorial, branding, presentations, modern, clean, calm, friendly, minimal, clarity, neutrality, versatility, contemporary tone, approachability, rounded, open apertures, high legibility, geometric, airy.
A clean sans with a consistent, even stroke and rounded curve construction. Proportions feel generously spaced with open counters and smooth, circular bowls, giving letters a clear, breathable rhythm in both uppercase and lowercase. Terminals are mostly straightforward and unembellished, with soft curvature where strokes transition into bowls. Numerals follow the same restrained, rounded logic, maintaining clarity and steady alignment alongside the text.
This font suits interface copy, dashboards, and product typography where a clear, unobtrusive sans is needed. It also works well for editorial layouts, corporate communications, and contemporary branding systems that benefit from a tidy, rounded sans voice. The numerals are clean enough for general data display when spacing is not overly tight.
The overall tone is modern and understated, with a calm, approachable neutrality. Its rounded geometry adds a gentle friendliness without becoming playful, keeping the voice professional and contemporary.
The design appears intended as a versatile, contemporary sans focused on clarity and smooth geometric construction, aiming for a neutral presence that remains approachable in continuous reading.
The design reads best when allowed some space: the wide set and open forms emphasize horizontal flow and reduce visual density in paragraphs. Shapes like the round letters and the simple, open lowercase forms reinforce a consistent, coherent system across the alphabet and figures.