Sans Normal Obdov 16 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, playful, impact, approachability, clarity, modernity, display, rounded, blocky, geometric, soft corners, compact.
A very heavy, rounded sans with simple geometric construction and consistently low contrast. Curves are broad and full (notably in C/O/Q and the numerals), while straight strokes terminate with clean, slightly softened edges rather than sharp points. Counters are relatively tight for the weight, giving the face a compact, solid color and strong presence. The lowercase follows a single‑storey approach where applicable (e.g., a and g), and the overall rhythm reads as sturdy and even, with a wide stance and generous bowls.
Best suited for headlines, display typography, posters, and bold branding where strong impact and quick recognition are priorities. It can work for short UI labels or signage when a friendly, high-visibility voice is needed, and for packaging or social graphics that benefit from a compact, attention-grabbing sans.
The font communicates bold clarity with a friendly, approachable tone. Its rounded geometry and compact counters give it a contemporary, upbeat feel that leans toward playful without becoming quirky. In text, it reads loud and confident, suited to statements and emphasis.
The design appears intended to deliver maximum impact with a clean, modern voice, using rounded geometric shapes to keep the tone approachable. Its consistent weight and simplified forms prioritize legibility at display sizes and a strong, uniform typographic color in bold messaging.
The figures are large and weighty with smooth, circular forms, matching the letterforms closely for a cohesive typographic color. The heavy mass and tight internal space suggest better performance at larger sizes or with added tracking in dense settings.