Sans Normal Noliz 15 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Berthold Standard' by Berthold, 'Swiss 721' by Bitstream, 'CG Triumvirate' and 'Helvetica Now' by Monotype, and 'Europa Grotesk SB' and 'Europa Grotesk SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, impactful, clean, attention, clarity, approachability, modernity, simplicity, rounded, geometric, chunky, soft corners, sturdy.
A heavy, rounded sans with broad, even strokes and a compact, blocky silhouette. Curves are built from smooth circular bowls and generous radii, while terminals are mostly flat and clean, keeping the outlines crisp even at large sizes. Counters are relatively tight for the weight, and letterforms like O/C/S show consistent, controlled curvature. The overall rhythm is steady and dense, with simple, geometric construction and minimal modulation.
Best suited to headlines, short-form copy, and display settings where bold clarity is needed—such as posters, branding lockups, signage, and packaging. It can also work for UI emphasis or labels, though the dense stroke weight and tighter counters suggest using it at comfortable sizes with adequate spacing.
The typeface communicates a direct, upbeat boldness—confident and contemporary without feeling sharp or aggressive. Its rounded geometry gives it an approachable, friendly tone, while the strong massing delivers high visual impact for attention-grabbing messages.
The design appears intended as a modern, geometric display sans that prioritizes immediacy and friendliness through rounded forms and strong stroke presence. It aims to deliver high-impact readability with a clean, minimal construction that feels contemporary and versatile across bold communication contexts.
Distinctive cues include a single-storey ‘a’ and ‘g’, a sturdy ‘t’ with a broad crossbar, and lining numerals with thick, simplified shapes (notably the rounded ‘8’ and heavy ‘3’). The lowercase reads compact and punchy, and the overall texture in the sample paragraph is dark and emphatic.