Sans Superellipse Hubab 1 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Peridot Latin' and 'Peridot PE' by Foundry5, and 'Averta PE' and 'Averta Standard PE' by Intelligent Design (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, impactful, friendly, modern, sporty, punchy, maximum impact, compact display, geometric warmth, strong branding, blocky, compact, rounded corners, soft terminals, tight spacing.
A heavy, compact sans with block-like silhouettes and broadly rounded corners that give curves a squarish, superellipse feel. Strokes stay optically even, with wide, sturdy verticals and short, efficient horizontals; counters are relatively small and keep the texture dense. Curved letters such as C, O, and S look built from rounded rectangles, while joins and terminals remain clean and unornamented. Figures are similarly solid and geometric, producing a consistent, high-ink rhythm across text.
Works best for bold headlines, posters, and large UI or wayfinding moments where immediate impact is needed. It also suits branding and packaging that benefit from a strong, approachable geometric voice, especially in short phrases and label-style typography.
The overall tone is loud and confident, with a friendly softness coming from the rounded geometry. It reads as contemporary and utilitarian rather than elegant, projecting a straightforward, energetic presence suited to attention-grabbing messaging.
The design appears intended to deliver maximum visual weight in a compact footprint while keeping forms approachable through rounded, superellipse-based construction. It prioritizes clarity and punch over delicacy, aiming for a modern display sans that holds up in high-contrast, attention-driven applications.
The font’s dense color and compact internal space make it most comfortable at display sizes, where the rounded-square construction and tight counters stay clear. In longer settings, its strong texture can feel forceful, so generous leading and tracking help maintain readability.