Sans Normal Dogon 14 is a light, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, signage, modern, airy, friendly, minimal, geometric, modernity, approachability, clarity, simplicity, rounded, open counters, soft terminals, monoline, generous spacing.
A clean sans with monoline strokes, rounded construction, and a notably open, spacious rhythm. Curves are smooth and circular, with soft, slightly tapered terminals that keep joins from feeling harsh. The lowercase shows large, open counters and simplified shapes; bowls and ovals are broad and even, while verticals stay straight and steady. Figures follow the same rounded logic, with clear, uncomplicated forms that sit comfortably alongside the letters.
This face works especially well for display uses where openness and a contemporary feel are desirable, such as headlines, poster typography, brand wordmarks, packaging, and signage. Its generous proportions and rounded geometry also suit short-to-medium text settings where a calm, friendly tone is preferred.
The overall tone is modern and approachable, combining a minimalist sensibility with gentle, friendly curves. Its wide, open shapes give it an airy, calm presence that feels contemporary rather than technical.
The letterforms appear designed to deliver a contemporary, geometric sans voice with softened edges, prioritizing openness and an easy reading flow. The consistent, rounded construction suggests an intention to feel modern and accessible while staying visually restrained.
The design emphasizes clarity through open apertures and ample interior space, and it maintains a consistent stroke color across straight and curved parts. In running text the letterforms read smoothly, with a relaxed, expansive cadence that favors breathing room over compact density.