Sans Normal Imnim 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Artegra Soft' and 'Dexa Round' by Artegra and 'Puck' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, cheerful, casual, youthful, approachability, impact, simplicity, warmth, legibility, rounded, soft terminals, bulbous, chunky, geometric.
The design is built from heavy, smooth strokes with strongly rounded terminals and corners, producing a cushioned, bubble-like silhouette. Counters are compact and shapes are generally open enough to remain legible at large sizes, while the overall rhythm is broad and steady. The lowercase shows single-storey constructions where expected (notably a and g), reinforcing a casual, geometric feel with minimal calligraphic influence.
It suits logos, packaging, posters, and headline typography where a bold, friendly voice is needed. The strong silhouettes make it effective for kids- and lifestyle-oriented branding, social media graphics, and signage at larger sizes. For long-form text, it will read best in short bursts such as titles, pull quotes, or UI labels that benefit from a soft, approachable emphasis.
This typeface communicates a friendly, upbeat tone with a soft, approachable energy. Its rounded, inflated forms feel playful and informal, leaning toward cheerful display use rather than serious editorial voice.
The font appears designed to deliver high-impact headlines with a warm, non-threatening character. Its rounded geometry and thick, even stroke presence suggest an intention to feel modern and accessible while maintaining clear, uncomplicated letterforms.
The punctuation and figures share the same rounded, heavy construction, keeping the texture consistent in mixed text. The overall color on the page is dense and uniform, with generous rounding that reduces sharpness and adds a tactile, cartoon-like finish.