Slab Square Imlu 7 is a bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, packaging, logotypes, western, vintage, display, confident, industrial, impact, heritage, stability, branding, bracketless, rectilinear, blocky, sturdy, high-waist.
A heavy, wide slab-serif with rectilinear construction and square, flat terminals. Strokes are consistently thick with modest contrast, producing a solid, poster-ready color on the page. Serifs are broad and mostly unbracketed, reading as strong horizontal shelves that emphasize the baseline and cap line. Counters tend to be compact and geometric, and the curves (notably in round letters and numerals) are flattened slightly, reinforcing the blocky rhythm. The lowercase shows a sturdy, high-waisted feel with pronounced slabs and a straightforward, upright stance.
Best suited to display typography such as posters, headlines, signage, and packaging where the wide stance and heavy slabs can carry impact. It can also work for short logotypes and badges, especially in themes that benefit from a vintage or western-leaning voice. For body text, it will be most comfortable at larger sizes where counters and details stay open.
The overall tone is bold and assertive with a nostalgic, frontier-inspired flavor. Its chunky slabs and wide proportions suggest signage, packaging, and other attention-grabbing uses where strength and familiarity are desirable. The texture feels confident and workmanlike rather than delicate or refined.
Designed to deliver a strong, unmistakable slab-serif voice with wide proportions and squared finishing, prioritizing impact and a stable, grounded presence. The consistent heaviness and blocky terminals point to an intention for display settings and branding where authority and heritage cues are useful.
The font’s wide set and strong horizontal elements create a pronounced, steady rhythm in lines of text, with clear word shapes at larger sizes. Numerals match the heavy, squared-off language of the letters, maintaining the same sturdy, sign-painterly presence.