Slab Square Imlu 4 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, signage, branding, packaging, western, poster, vintage, bold, playful, attention, retro flavor, stamp effect, rugged tone, blocky, slabbed, notched, ink-trap, bracketless.
A heavy, blocky slab-serif with broad proportions and compact interior counters. Strokes end in flat, squared terminals and strong slabs, frequently accented by small notches and wedge-like cut-ins that create a chiseled, stamped look. Curves are tightened into squarish bowls, and joins show deliberate carving that adds rhythmic texture across lines. The lowercase maintains sturdy, rectangular construction with a prominent x-height and short ascenders/descenders, keeping texture dense and even.
Best suited to large sizes where the notched detailing and slab structure can read clearly—posters, headlines, signage, packaging, and bold brand marks. It can work for short bursts of copy or pull quotes, but the dense shapes and tight counters make it less comfortable for long-form reading.
The overall tone evokes old-west display lettering and vintage print ephemera, with a confident, show-signage presence. The carved details add a hint of rustic craft and playful swagger, giving it a theatrical, attention-grabbing voice rather than a neutral one.
The design appears intended as a display face that blends sturdy slab construction with decorative, carved-in detailing to project a classic western/retro character. Its wide stance and emphatic terminals prioritize impact and recognizability in titles and signage-style layouts.
In running text the pronounced slabs and cut-ins generate a strong horizontal emphasis and a busy, decorative surface. Numerals and capitals share the same squared, notched vocabulary, helping headlines feel consistent and emblem-like.