Sans Normal Nyrev 4 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Thai', and 'Avenir Next World' by Linotype and 'Blacker Sans Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, chunky, friendly, retro, cartoon, attention grab, friendly display, retro charm, bold branding, rounded, soft corners, bulbous, bouncy, compact counters.
A heavy, rounded sans with large, blobby forms and gently softened corners. Strokes are thick and fairly even, with broad shoulders and generous curves that keep the texture smooth and continuous. Counters are compact and often circular (notably in O, P, R, e), while joins and terminals lean toward wedge-like cuts that add a slightly chiseled, poster-like bite. The lowercase is sturdy and simplified, with a single-storey a and g, a short-armed r, and a strong, blocky rhythm that stays highly legible at display sizes.
Best suited for short, high-impact copy such as headlines, posters, event graphics, logos, packaging, and storefront or wayfinding signage where a friendly, bold voice is needed. It can work for brief callouts or subheads, but extended paragraphs will appear very dark and benefit from increased line spacing.
The overall tone is upbeat and informal, with a friendly, comic-adjacent presence. Its chunky silhouettes and rounded geometry feel nostalgic and attention-seeking, suggesting signage, packaging, and playful headline settings rather than restrained editorial typography.
Likely designed to deliver maximum punch and approachability through oversized rounded shapes and simplified constructions. The slightly angular terminal cuts add energy and a hand-cut, display-oriented feel while keeping the overall structure clean and sans-forward.
The design’s personality comes from the contrast between soft, inflated bowls and more angular cutoffs at terminals and diagonals, which keeps the letters from feeling purely geometric. In dense text, the dark color and tight internal spaces create a bold, compact texture that reads best with ample size and breathing room.