Slab Contrasted Bubu 7 is a bold, wide, medium contrast, italic, normal x-height font visually similar to 'ITC Bookman' by ITC and 'Bookman Old Style' and 'Bookman Old Style Paneuropean' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, editorial, retro, assertive, sporty, lively, impact, readability, expressive italic, headline emphasis, heritage modernized, bracketed serifs, soft corners, ink-trap feel, rounded terminals, dynamic rhythm.
A heavy, right-leaning slab-serif with generously bracketed serifs and softly rounded joins that keep the strong weight from feeling rigid. Strokes show clear but not extreme thick–thin shaping, with broad curves and sturdy verticals that produce a compact, punchy texture. Counters are relatively open for the weight, and several letters show subtly notched or tapered interior joins that add snap and help separate forms in dense settings. Overall proportions read slightly expanded, with a consistent, energetic rhythm across caps, lowercase, and numerals.
Best suited to display work where a strong voice is needed—headlines, posters, cover lines, and bold brand marks. It can also work for short editorial subheads or pull quotes where its italic drive and slab presence add emphasis without relying on ornament.
The tone is confident and lively, mixing classic editorial slab cues with a spirited, almost athletic slant. It feels nostalgic without being delicate, projecting friendliness through rounded details while still reading bold and direct.
The design appears aimed at delivering a high-impact italic slab that remains readable by pairing sturdy construction with softened brackets and open counters. It balances a traditional slab-serif foundation with contemporary shaping details to create a distinctive, energetic texture in large type.
The numerals are weighty and highly graphic, with rounded forms and pronounced slab terminals that match the letterforms. The italic angle is noticeable and consistent, giving headings momentum; at larger sizes the notches and curved brackets become a defining signature.