Sans Normal Kikow 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Alber New' by moretype (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, interfaces, dynamic, modernist, clean, technical, sporty, add motion, modern clarity, neutral utility, display emphasis, oblique, rounded, crisp, geometric, forward-leaning.
A forward-leaning, rounded sans with smooth, geometric curves and clean, open counters. Strokes stay largely even with gently tapered joins, producing a calm rhythm without sharp contrast. The shapes are slightly condensed in places but generally balanced, with generous interior space and clear, uncluttered terminals. Numerals and capitals feel sturdy and simple, while lowercase forms keep a consistent slant and compact, readable proportions.
Well-suited to branding systems that want a sleek, active voice, and to headlines or short blocks of display copy where the slant can add momentum. It can also work for packaging and interface touchpoints when a clean, modern tone is needed without resorting to high-contrast or overly stylized letterforms.
The overall tone is energetic and efficient, combining a modernist neutrality with a subtle sense of motion from the slanted construction. It reads as contemporary and purposeful rather than decorative, suggesting speed, progress, and a practical, engineered sensibility.
The design appears intended to provide a streamlined, contemporary oblique sans that maintains clarity while adding motion. Its geometry and even stroke behavior prioritize consistency and legibility, aiming for a versatile display-to-short-text role with a modern, technical character.
Curves are drawn with a smooth, circular logic, and diagonals (notably in A, V, W, X, Y) reinforce the forward momentum. The sample text shows stable word shapes and even texture at display sizes, with legible punctuation and a cohesive italic rhythm across mixed case.