Sans Superellipse Upso 2 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Neuropolitical' by Typodermic (names referenced only for comparison).
Keywords: logotypes, headlines, posters, packaging, sports branding, techno, futuristic, industrial, sporty, arcade, impact, modernity, sci‑fi tone, branding, geometric, rounded, blocky, squarish, compact apertures.
A heavy geometric sans built from rounded-rectangle and superellipse shapes, with squared counters softened by generous corner radii. Strokes are consistently thick with minimal modulation, and curves resolve into flattened shoulders and straightened arcs that keep the silhouette dense and compact. Terminals are blunt and mostly horizontal/vertical, while diagonals (A, V, W, X, Y) are cut cleanly and read as engineered wedges. The lowercase follows the same squared-round logic with a tall x-height and short extenders, producing sturdy, wide-set word shapes; numerals are similarly boxy and monoline, with rounded corners and tight internal spaces.
This design is best suited to bold display roles: logos, short headlines, posters, product names, and high-impact packaging where its dense geometry can carry the page. It also fits tech, gaming, and sports contexts that benefit from a sturdy, engineered look; for longer passages, larger sizes and generous spacing help preserve clarity.
The overall tone feels synthetic and machine-made—confident, assertive, and slightly retro-futuristic. Its rounded-square geometry evokes sci‑fi interfaces, arcade titles, and performance branding, balancing friendliness from the softened corners with a hard, industrial weight.
The type appears intended to deliver maximum impact through a rounded-square, techno-geometric construction, prioritizing strong silhouettes and a cohesive modular rhythm. Its forms aim for a contemporary sci‑fi/industrial feel while staying approachable via softened corners and simplified structure.
Counters and apertures are relatively tight, so texture becomes very dark and continuous in longer lines. Distinctive, simplified forms (notably the squared bowls and the angular diagonals) create a strong logo-like presence, while the heavy punctuation and compact interior spaces reinforce a rugged, display-first personality.