Sans Superellipse Upbi 1 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Millenium Pro' by TypoStudio Pro (names referenced only for comparison).
Keywords: headlines, posters, logos, sports branding, packaging, techno, sporty, futuristic, industrial, confident, impact, modernity, branding, readability, geometry, squared, rounded, blocky, compact, punchy.
A heavy, squarish sans with generously rounded corners and soft superellipse curves. Counters are compact and often rectangular, with wide strokes and minimal modulation, giving the letters a solid, machined feel. Terminals are blunt and clean, while diagonals (V, W, X, Y, Z) are simplified into strong geometric joins. The overall rhythm is wide and steady, with tight internal space and sturdy punctuation-like details (e.g., dots and small apertures) that keep the texture dense at display sizes.
Best suited to headlines, posters, identity marks, and short bursts of copy where a bold, geometric presence is desired. It can work for packaging, signage, and UI/overlay treatments when set large, delivering clear impact and a distinctly engineered texture.
The tone reads modern and performance-oriented—like sports branding, tech hardware, or sci‑fi interfaces. Its rounded-square geometry feels engineered and dependable rather than friendly, projecting strength and control.
The design appears intended to deliver maximum visual punch through rounded-rect geometry and compact counters, creating a contemporary, industrial voice that stays clean and legible at display scales while emphasizing strength and speed.
Distinctive details include squared bowls on B/P/R, a compact, rounded-rectangle O/0, and numerals that favor flat platforms and inset counters. The lowercase shows single-storey forms (a, g) with sturdy stems and small apertures, reinforcing the dense, utilitarian color in text.