Sans Normal Itbem 13 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, confident, friendly, punchy, retro, sporty, impact, approachability, display clarity, brand presence, rounded, blocky, soft corners, compact counters, generous apertures.
A heavy, wide sans with rounded construction and softened corners throughout. Strokes are monolinear and firmly filled-in, producing compact counters and a strong, even color on the line. Curves are broadly elliptical (notably in O/C/G), while joins and terminals tend toward clean, slightly squared endings rather than sharp points. The lowercase is large relative to the capitals, with a sturdy, grounded stance and short-to-moderate ascenders and descenders that keep lines visually tight and dense.
Best suited to headlines, short statements, and brand moments where maximum impact is needed—posters, signage, packaging callouts, and sports or entertainment identities. It can work for short blocks of copy in larger sizes, but is most effective when used sparingly to preserve clarity and rhythm.
The overall tone is bold and upbeat, mixing a friendly roundness with an assertive, poster-like presence. Its wide proportions and chunky shapes evoke a retro display sensibility with a contemporary cleanliness, making text feel energetic and direct rather than delicate or formal.
The design appears intended to deliver a high-impact, friendly display voice: wide, rounded forms for approachability paired with a dense stroke presence for confident emphasis. Its consistent, low-contrast construction prioritizes graphic solidity and strong reproduction in bold applications.
In the sample text, the weight and width combine to create strong word silhouettes and high impact at large sizes; at smaller sizes the tight internal spaces and heavy ink could make long passages feel dense. Numerals share the same broad, rounded logic, reading as sturdy and attention-grabbing.