Sans Contrasted Ranup 7 is a very bold, normal width, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, logotypes, packaging, branding, playful, retro, chunky, friendly, punchy, impact, expressiveness, retro feel, readability, brand presence, rounded, soft corners, wide counters, high-contrast joins, compact spacing.
A heavy, compact sans with rounded geometry and pronounced ink traps/notches at joins and terminals that create a lively, cut-in silhouette. Curves are full and generous, with broad bowls and counters that stay open even at thick weights. Stems and arms show subtle contrast through swelling and pinched transitions, while terminals tend to finish with squared-but-softened ends. The overall rhythm is dense and sturdy, with a slightly bouncy, cartoonish massing that remains consistent across caps, lowercase, and numerals.
Best suited to display sizes where the sculpted joins and rounded massing can be appreciated—headlines, poster typography, punchy branding, packaging, and short UI/marketing callouts. Its dense color and distinctive notches can overpower long passages, but it excels when used for emphasis and high-impact titles.
The tone is bold and upbeat, leaning toward retro display styling with a friendly, approachable attitude. The notched joins add energy and a hint of mischievousness, making the face feel expressive rather than strictly utilitarian.
Likely designed to deliver maximum visual impact with a friendly, retro-leaning voice, using notched joins and softened corners to keep a very heavy weight readable and characterful. The construction suggests an emphasis on distinctive silhouette and strong word shapes for branding and display typography.
Uppercase forms read strong and blocky, while lowercase letters keep recognizable, simplified shapes with large apertures and distinctive join cut-ins (notably in curved letters). Numerals are stout and highly legible, matching the same soft-cornered, notched construction for a cohesive color in text.