Sans Normal Vibup 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Marcher' by Horizon Type and 'D Hanna' and 'D Hanna Soft' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, social media, friendly, energetic, casual, playful, sporty, approachability, impact, informality, motion, rounded, oblique, humanist, soft corners, bouncy.
A rounded, oblique sans with smooth curves and softly finished terminals. Strokes are thick and even, with minimal contrast and a gently “bouncy” rhythm created by slightly irregular widths and lively diagonals. Counters are open and generous for the weight, and the overall geometry leans toward circles and ellipses rather than rigid construction. Uppercase forms feel compact and sturdy, while lowercase shapes stay simple and single‑storey where applicable, reinforcing an easy, informal texture in continuous text.
Best suited to short to medium-length settings where impact and warmth are desired, such as headlines, posters, product packaging, and brand marks. It also works well for social graphics and signage where quick recognition and a friendly tone matter more than a neutral, text-first voice.
The face reads friendly and upbeat, with a casual momentum that feels approachable rather than formal. Its slanted posture and rounded forms give it a sporty, contemporary tone that suits expressive messaging and lighthearted branding.
The design appears intended to deliver a confident, approachable sans with extra motion and personality through an oblique stance and rounded construction. It prioritizes punchy readability and an inviting, modern feel over strict typographic neutrality.
The numerals and capitals maintain the same rounded, oblique logic, helping headlines feel cohesive. The heavy weight produces strong color on the page, and the slightly variable glyph widths add a hand-drawn liveliness without becoming decorative.