Sans Normal Yimob 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Oceanwide Pro' by California Type Foundry; 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Thai', and 'Avenir Next World' by Linotype; and 'Santral' by Taner Ardali (names referenced only for comparison).
Keywords: posters, headlines, packaging, children, branding, playful, rugged, friendly, bold, casual, impact, approachability, handcrafted feel, display emphasis, rounded, chunky, handmade, textured, blunt.
A heavy, rounded sans with chunky proportions and soft corners throughout. Strokes show subtle irregularity and a slightly rough edge, giving the letterforms a stamped or hand-cut feel rather than a mechanically smooth outline. Counters are relatively small for the weight, with simplified, blunt terminals and compact apertures that maintain clarity in large sizes. Overall spacing and rhythm feel robust and steady, with a slightly informal, crafted consistency across caps, lowercase, and figures.
Best suited to display typography such as posters, headlines, packaging, and bold brand marks where the textured edge and rounded mass can be appreciated. It also works well for playful editorial callouts or children-oriented materials, and for short bursts of text where warmth and impact matter more than a polished, minimalist finish.
The texture and inflated silhouettes convey a warm, approachable tone with a hint of grit. It reads as energetic and fun, suited to messages that want to feel friendly and unpretentious rather than sleek or corporate.
The design appears intended to deliver strong, high-impact letterforms with an intentionally imperfect, handcrafted surface. Its rounded geometry and friendly proportions suggest a goal of combining approachability with bold presence for attention-grabbing titles and branding.
The figures and capitals are particularly blocky and poster-forward, while the lowercase retains simple, single-storey shapes that keep the palette informal. The slightly uneven edges become part of the personality, adding visual interest and a tactile impression in display settings.