Sans Normal Ammat 14 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Morandi' by Monotype; 'Interval Next' by Mostardesign; 'Fact' by ParaType; 'Belle Sans' by Park Street Studio; and 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: ui text, wayfinding, branding, headlines, packaging, clean, modern, neutral, friendly, tech, clarity, versatility, modernity, neutrality, legibility, geometric, rounded, open, even, unadorned.
A clean sans with geometric construction and rounded curves, set on a relatively broad footprint. Strokes remain even and low in contrast, with smooth joins and gently squared terminals. Counters are open and largely circular/elliptical, giving letters like C, O, and Q a consistent, engineered rhythm. Lowercase forms are straightforward and readable, with a single-storey a and g and simple, compact joins in letters like m and n.
This font works well for user interfaces, product branding, and corporate or editorial headlines where a clean, contemporary sans is needed. The wide proportions and open shapes make it a good candidate for signage and packaging, and it remains steady and legible in short paragraphs and callouts.
The overall tone is modern and neutral, with a friendly clarity that feels contemporary rather than expressive. Its wide stance and smooth curves add approachability while still reading as precise and functional, making it well suited to clean, confident messaging.
The design appears intended as a versatile, contemporary workhorse sans built around geometric shapes and consistent stroke behavior. It prioritizes clarity and a calm rhythm in text while retaining enough breadth and smoothness to perform confidently in display settings.
The figures follow the same rounded, geometric logic as the letters, with simple silhouettes and clear differentiation. Spacing appears even and stable in running text, supporting legibility at display and larger UI sizes without calling attention to stylistic quirks.