Sans Normal Okref 8 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Rhode' by Font Bureau; 'Moderna Sans' by Latinotype; and 'Hype Vol 1', 'Hype vol 2', and 'Hype vol 3' by Positype (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, confident, modern, friendly, robust, clean, impact, clarity, approachability, modernity, simplicity, rounded, geometric, open, solid, compact.
A sturdy sans with rounded geometry and smooth, continuous curves paired with flat terminals. Counters are generous and open, producing clear interior shapes in letters like O, P, and e, while joins remain clean and minimally articulated. The proportions read slightly expanded with stable, straight-sided verticals and broad bowls; diagonals in A, V, W, and X are crisp and symmetrical. Lowercase forms are simple and contemporary, with single-storey a and g and a compact, straightforward r; numerals are full and even in weight with rounded bowls and strong baseline presence.
This style performs best in headlines, branding, posters, and signage where a strong, even typographic color is desirable. The open counters and uncomplicated shapes also make it suitable for short UI labels, navigation, and callouts where clarity at a glance matters.
The overall tone is confident and contemporary, with a friendly softness coming from the rounded forms. Its heavy, even color feels assertive and dependable, leaning more practical than expressive. The rhythm is steady and uncluttered, giving it an approachable, modern voice suited to prominent messaging.
The design appears intended to deliver a modern, high-impact sans that stays clean and readable through simplified construction and rounded geometry. It prioritizes a solid, consistent presence and straightforward letterforms that reproduce reliably in bold applications.
At display sizes the font forms a dense, uniform texture with minimal stroke modulation, and the open apertures help keep letters distinct in continuous text. The wide, rounded bowls and short terminals emphasize solidity and legibility, while the simplified lowercase shapes give it a contemporary, utilitarian character.