Sans Normal Afnor 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Mute' by Indian Type Foundry and 'Informative' and 'Rawson' by Latinotype (names referenced only for comparison).
Keywords: branding, advertising, posters, ui text, packaging, modern, friendly, sporty, dynamic, clean, contemporary utility, energetic emphasis, clean readability, brand friendliness, oblique, rounded, geometric, monoline, open apertures.
A slanted sans with smooth, rounded geometry and largely uniform stroke thickness. Curves are built from clean circular/elliptical forms, with open apertures and straightforward terminals that keep counters spacious. The italic angle is consistent across the set, and the overall rhythm feels even and uncluttered, with numerals and capitals matching the same streamlined, slightly sporty construction.
It suits brand identities and marketing where a contemporary, active tone is desired, and it can also work well for UI labels and short to medium passages thanks to its open counters and clear shapes. The slant and rounded construction make it particularly effective in headlines, callouts, packaging copy, and promotional graphics where a sense of speed or freshness helps.
The tone is modern and approachable, with an energetic forward lean that suggests motion and momentum. Its rounded forms and open spacing soften the voice, keeping it friendly rather than aggressive, while still feeling contemporary and purposeful.
The design appears intended to provide a versatile italic sans that feels modern and friendly while maintaining clarity. By combining rounded, geometric construction with a steady oblique angle and simple terminals, it aims for a clean, energetic voice that remains broadly usable across display and text settings.
Diagonal strokes (notably in letters like K, V, W, X, and Y) read crisp and stable, reinforcing a dynamic but controlled feel. The punctuation and dots (such as on i/j) appear simple and clean, aligning with the font’s minimal, utilitarian styling.