Sans Normal Afkag 12 is a bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, industrial, confident, modern, impact, motion, emphasis, modern branding, utility, oblique, geometric, rounded, compact apertures, high impact.
A heavy, oblique sans with broad proportions and compact internal counters. Curves are smooth and rounded, while terminals are clean and largely squared-off, giving the shapes a sturdy, engineered feel. The overall rhythm is tight and efficient: bowls are generous but apertures stay relatively small, and strokes maintain an even thickness throughout. Numerals and capitals read as solid, block-like forms, and the lowercase keeps a straightforward, contemporary construction with a single-storey “a” and robust, simplified details.
Works best for bold headlines, promotional graphics, posters, and brand marks where impact and motion are desirable. It also fits product packaging and sporty or industrial-themed identities, as well as short UI labels or callouts that need to stand out at a glance.
The typeface projects speed and momentum through its consistent slant and dense, weighty silhouettes. It feels assertive and practical rather than delicate, with a tone that suggests performance, utility, and modern branding. The overall impression is energetic and confident, suited to messages that need immediate visual punch.
The design appears intended as a high-impact oblique sans that combines geometric smoothness with compact, sturdy letterforms. Its slanted stance and dense shapes aim to convey speed and strength while remaining clean and contemporary.
The combination of wide set and heavy weight produces strong color on the page, especially in all-caps and short words. In longer lines, the oblique angle and tight apertures create a brisk, compact texture that favors emphasis over airy readability.