Slab Contrasted Urlo 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Coupler' by District; 'Calanda', 'Capita', and 'Danton' by Hoftype; 'Mundo Serif' by Monotype; 'Foundry Form Serif' by The Foundry; and 'Portada' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, editorial, branding, packaging, traditional, robust, confident, institutional, authority, impact, readability, print tone, heritage, slab serifs, bracketed, closed apertures, compact counters, high stroke weight.
A heavy serif design with prominent slab-like terminals and a sturdy, compact rhythm. Strokes show clear thick–thin modulation, with strong vertical emphasis and firmly shaped serifs that read as slightly bracketed rather than hairline-sharp. Curves are full and rounded but kept tight, producing relatively enclosed counters and a dense, authoritative texture in text. The lowercase is conventional and readable, with a single-storey g and sturdy, blocky forms; figures are weighty and stand evenly on the baseline.
Well suited to headlines and subheads where a dense, weighty serif can carry authority, and to editorial layouts that want a classic, print-forward texture. It can also serve branding and packaging that benefit from a solid, heritage-leaning voice and strong word shapes.
The overall tone is assertive and workmanlike, combining a classic print sensibility with a blunt, no-nonsense presence. It feels dependable and institutional, leaning toward traditional editorial voice rather than playful or decorative expression.
The design appears intended to deliver a bold, classic serif feel with slab-like anchoring serifs and enough contrast to keep forms crisp at large sizes, while maintaining conventional proportions for readable setting in short to medium text.
At display sizes the slab terminals and contrast give a strong, poster-like silhouette, while in paragraphs the tight apertures and dark color create a compact, emphatic text block. The capitals are broad and commanding, and the punctuation and dots appear large enough to stay visible at heavier settings.