Serif Normal Ihlas 12 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: body text, editorial, books, magazines, academic, classic, literary, formal, calm, refined, readability, text setting, editorial tone, traditional voice, versatility, bracketed serifs, oldstyle feel, calligraphic, organic, open counters.
A conventional serif with bracketed, slightly flared serifs and gently modulated strokes that suggest a calligraphic influence rather than a purely geometric construction. Curves are smooth and full, with open apertures and rounded terminals that keep text color even and readable. The capitals are stately with moderate proportions, while the lowercase shows a traditional, oldstyle-leaning rhythm; ascenders and descenders are clearly expressed, and bowls and counters remain open in text. Numerals follow the same understated modulation, reading cleanly alongside the lowercase.
Well-suited to extended reading in print and on screen, including books, long-form articles, journals, and reports. It also works effectively for headings and pull quotes when a traditional serif voice is desired without excessive ornamentation.
The overall tone is bookish and composed, projecting familiarity and authority without feeling rigid. It carries a quiet, traditional elegance suited to editorial and institutional settings, with a warm, humanist undercurrent that softens the formality.
The design appears intended as a dependable, general-purpose text serif that prioritizes legibility and an established typographic tone. Its subtle calligraphic cues and balanced proportions aim to provide comfortable reading while retaining a classic, editorial character.
In the sample text, spacing and letterfit produce a stable, continuous texture, with clear word shapes and low visual noise. The design’s moderate stroke modulation and restrained serifs help it hold up well across longer passages while still providing a distinctly serifed voice.