Sans Superellipse Ilku 10 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Imago W1G' by Berthold, 'Etrusco Now' by Italiantype, 'Dark Sport' by Sentavio, 'Address Sans Pro' and 'Fixture' by Sudtipos, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app promos, sporty, punchy, confident, energetic, modern, impact, speed, branding, display, modernity, oblique, condensed joins, rounded corners, compact apertures, ink-trap hints.
A heavy, oblique sans with broad proportions and a compact, tightly built rhythm. Strokes are thick and fairly even, with corners softened into squarish rounds that give curves a superellipse feel rather than fully circular bowls. Counters and apertures are relatively small, boosting color and impact, while terminals often cut on a slant for speed and forward motion. The lowercase shows sturdy, simplified forms (single-storey a and g), and the numerals follow the same blocky, rounded-rectangle construction for consistent texture across lines.
Best suited to short, high-impact settings such as headlines, posters, sports or streetwear branding, promotional graphics, and bold packaging callouts. It can work for brief lines of display text where strong texture and motion are desirable, but the tight counters and heavy weight make it less ideal for long-form reading at smaller sizes.
The overall tone is assertive and kinetic, reading as fast, athletic, and contemporary. Its dense blackness and forward slant project urgency and confidence, making text feel loud and promotional rather than quiet or literary.
The font appears designed to deliver maximum impact with a modern, speed-oriented voice: a dense, rounded-rectangle construction paired with an oblique stance to suggest motion and strength in display typography.
The design emphasizes silhouette and momentum over interior openness, so spacing and counters stay tight and the word shapes feel compact. The slanted cuts and rounded-square bowls create a cohesive, engineered look that remains highly recognizable at a glance.