Sans Normal Puloj 7 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Seitu' by FSD, 'Devinyl' by Nootype, 'Glendale' by Sarid Ezra, and 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, kids media, playful, friendly, chunky, casual, retro, warmth, approachability, impact, simplicity, display, rounded, soft, bulky, cheerful, cartoonish.
A heavy, rounded sans with soft corners and smooth, continuous curves. Strokes keep an even visual weight, with generous counters and broad, simplified geometry that favors circles and pill-shaped terminals. The proportions are compact and sturdy, with wide bowls and short, blunt joins that give letters a molded, “puffed” silhouette. Figures are similarly robust and open, with clear shapes and minimal contrast.
Best suited to headlines, posters, signage, packaging, and branding where a bold, friendly voice is needed. It can work well for kids’ products, entertainment, and casual UI accents, and is most effective at display sizes where its rounded forms and heavy texture can breathe.
The overall tone is upbeat and approachable, with a toy-like friendliness that feels informal and welcoming. Its chunky softness suggests a practical, good-humored voice rather than precision or formality, lending a light retro and cartoon-adjacent character.
Likely designed to deliver a high-impact, approachable display sans that remains easy to read while projecting warmth and fun. The rounded construction and simplified letterforms aim for instant recognition and a confident, non-technical personality.
The design emphasizes simplicity and legibility through large apertures and rounded terminals, trading sharp detailing for smooth mass and strong presence. In text, the dense color and big shapes create an energetic rhythm that reads best with ample spacing and shorter line lengths.