Sans Normal Ammir 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ghosta Neue' by Black Studio (names referenced only for comparison).
Keywords: headlines, ui labels, posters, packaging, branding, modern, friendly, confident, clean, neutral, legibility, modern utility, brand clarity, display impact, simplicity, rounded, geometric, open, sturdy, high legibility.
A sturdy sans with rounded, geometric construction and smooth curves paired with straight, squared terminals. Counters are open and generous (notably in C, S, e, and a), and bowls are broadly circular, giving the face a clear, contemporary rhythm. Strokes remain consistent across curves and stems, with tight joins and minimal modulation, producing a compact, even texture in both all-caps and mixed-case settings. Numerals are simple and highly readable, with a balanced “8” and a clean, open “4.”
This font performs well where bold clarity is needed: headlines, short callouts, signage-style messaging, and UI labels. Its open counters and uncomplicated letterforms also make it suitable for brand systems and packaging that need a clean, contemporary voice at display and subhead sizes.
The overall tone is modern and approachable, balancing friendliness from the rounded forms with a confident, no-nonsense weight. It reads as straightforward and functional rather than decorative, with an energetic clarity that suits contemporary branding and interface contexts.
The design appears intended as a versatile, modern sans that prioritizes legibility and a friendly geometric presence. It aims to deliver strong impact in display settings while staying neutral enough for everyday typographic use.
Uppercase forms feel assertive and stable, while lowercase maintains a clear, workhorse feel with familiar, uncomplicated shapes (single-storey-style forms where applicable and rounded apertures). Spacing appears comfortable and consistent, keeping large text punchy without looking cramped.