Sans Superellipse Afmat 14 is a light, wide, low contrast, upright, normal x-height font visually similar to 'Celdum' by The Northern Block (names referenced only for comparison).
Keywords: ui, product design, signage, branding, dashboards, clean, modern, technical, friendly, clarity, system design, modernization, approachability, rounded, square-ish, geometric, monoline, open.
A monoline sans with a rounded-rectangle (superellipse) construction that gives counters and bowls a softly squared feel. Corners are consistently radiused, terminals are clean and mostly horizontal/vertical, and curves transition smoothly without visible modulation. The letterforms sit with a calm, even rhythm and generous internal space, producing clear shapes at display sizes. Numerals follow the same rounded geometry with simple, open forms and minimal ornamentation.
Well-suited to UI and product typography where a crisp, contemporary sans is needed, especially for navigation, labels, and dashboard readouts. The rounded-square geometry also makes it a good fit for tech branding, app identities, and wayfinding or environmental graphics that benefit from a clean, friendly modern look.
The overall tone is contemporary and quietly technical, balancing precision with approachability through its softened corners. It reads as orderly and streamlined rather than expressive, suitable for interfaces and systems where clarity and neutrality matter. The rounded construction adds a subtle friendliness that keeps the feel from becoming sterile.
The design appears intended to deliver a modern, system-ready sans built from rounded rectangular geometry, prioritizing consistency and clear silhouettes. Its softened corners suggest an aim to combine a technical feel with an approachable, human tone for digital-forward applications.
Round glyphs like O/C/G and the bowls in B/P/R lean toward squarish curvature, reinforcing a consistent superellipse theme across the set. Strokes stay visually even, and apertures remain open in the sample text, supporting straightforward scanning and a composed texture.