Sans Normal Utrad 13 is a regular weight, normal width, low contrast, italic, short x-height font visually similar to 'Futura EF' by Elsner+Flake, 'Futura Now' and 'Futura Now Variable' by Monotype, 'Futura ND' by Neufville Digital, 'Futura PT' by ParaType, 'Futura SB' and 'Futura SH' by Scangraphic Digital Type Collection, and 'Futura Round' by URW Type Foundry (names referenced only for comparison).
Keywords: ui, product design, branding, headlines, packaging, modern, clean, technical, efficient, neutral, clarity, modernization, emphasis, efficiency, neutrality, slanted, monoline, geometric, open apertures, wide spacing.
This typeface is a slanted, monoline sans with a clean geometric foundation and gently rounded bowls. Strokes stay fairly even throughout, with smooth curves on round letters and crisp, straight terminals on many diagonals. Proportions feel compact through the lowercase, with a notably short x-height and relatively long ascenders and descenders, giving text a tall, airy rhythm. Counters are open and legible, and spacing reads slightly generous, helping the italic angle remain clear without crowding.
It suits interface and product settings where a clean, contemporary italic voice is useful for emphasis or differentiation. The open shapes and steady stroke weight make it a good fit for short paragraphs, captions, and informational text, while the energetic slant also works well for headlines, tech-forward branding, and packaging copy that needs a brisk, modern tone.
The overall tone is modern and efficient, with a subtle technical feel. Its slant adds motion and urgency while the restrained detailing keeps it neutral and professional rather than expressive or decorative.
The design appears intended as a practical italic sans for contemporary communication—prioritizing clarity, steady texture, and a smooth geometric construction while adding forward motion through the consistent slant.
Capitals read crisp and streamlined, with diagonals carrying much of the character. Numerals are straightforward and contemporary, matching the letterforms’ even stroke behavior and rounded geometry for consistent color in running text.